Meet Ashley!

 

With 15 years in the beauty industry, Ashley Winquest has mastered the art of creating a salon experience that feels both effortless and extraordinary. As Salon Director at CRAFT Salon, she’s the heart of the operation — ensuring every detail, every schedule, and every guest interaction flows seamlessly from hello to goodbye.

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A former esthetician turned behind-the-scenes visionary, Ashley discovered her true passion in the rhythm and organization of salon life — the energy, the artistry, and the opportunity to make every guest feel seen, cared for, and inspired. Her leadership style? Think mama bird meets master conductor — nurturing, supportive, and always ready with an encouraging word (or a perfectly timed joke).

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Under Ashley’s guidance, CRAFT Salon radiates cool, hip, and inclusive luxury with an edge. She’s built an environment where both stylists and guests feel at home — greeted with warm smiles, CRAFT beverages, and the signature scalp massage that keeps guests coming back. Whether she’s planning team events, balancing budgets, or fine-tuning the front desk vibe, Ashley approaches it all with equal parts professionalism and heart.

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Her philosophy is simple: Happy teams create exceptional experiences. When stylists are supported, creativity thrives — and that energy translates directly into the guest experience. Ashley takes pride in leading a team that checks egos at the door, celebrates each other’s growth, and delivers unmatched service that’s as elevated as it is genuine.

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Clients and colleagues alike describe Ashley as welcoming, positive, and supportive — a natural connector who finds joy in seeing the salon alive with energy, music, and creativity. To her, luxury isn’t just about beautiful hair — it’s about feeling valued, cared for, and part of something special.

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As CRAFT Salon continues to grow, Ashley envisions expanding the brand’s footprint while staying true to its mission: where creativity and good vibes meet luxury.